Emma Lundgren is a Textile designer from Sweden. Her earliest memories were of her grandparents in the countryside, teaching her to knit, embroider and crochet to keep her pacified. After spending time in in Sydney, Dublin and Seattle, she moved back to Sweden in 2004 to study at Beckmans School of Design and work at BAS Brand Identity. Whilst she gained a lot of experience and learned the technical side of the industry, she realised her real love was textile design where she could express herself through colour, materials and shapes.
This insight lead Emma to Central Saint Martins in London, where she graduated with a BA Textile design with first class
honours. During this time she gained experience in various commercial textile and print projects including projects for H&M and
John Galliano. Straight after graduation Emma started work at Nokia as a Colour and Material designer for their ‘fashion’ phone
She has exhibited at the New Designers, Young Guns, London Design Week with Nissan Car, ‘The power of fashion’ at the
Nordic Museum in Stockholm and are currently exhibiting at Rackstad Museum in Sweden. Emma’s work has been featured in
Dazed and Confused, Form, D-magazine and Tokion. She is a past winner of the Treschow Scholarship and currently sits on their
jury. In 2010 Emma won on the Embroider Guilt Scholarship and featured as one of 2010’s up and coming fashion designers by
Swedish Elle Magazine.
During her MA in Textile Design at Royal College of Art she has had opportunities of growing and collaborating with other design
fields and hone in on her particular type of reconfigured folklore aesthetic. Emmas playfulness and combination of handcraft and
digital technics creates an aesthetic with unexpected materials. She can also been seen and heard in the lectures she does on
various occasions discussing and presenting her witty Scandinavian style.
Drawing inspiration from three unique icons in my Scandinavian heritage, my collection is influenced by and derived from traditional Sami costume decoration, the changeable colour sweep-effects of the Northern Lights and the futuristic Esrange Space centre in the Sami historical territory of Lapland. Blocks of graphic pattern from the costume decoration have been re-drawn, re-matched and placed together with contrasting colours inspired by the natural random eruptions of the Northern Lights. They have been fused with the futuristic aesthetic influenced by the Esrange Space centre to create a sportive.
UNG is what the name suggests; young visions, young perspectives and young ideas – created by emerging designers. UNG allows the talent of tomorrow to grant us a glimpse into the future of fashion.
Realization & Styling: Karin Öström & Linda Öström
Fotograf: Daniel Lundkvist
Make-up: Elin Broberg
for Tokion Magazine
Swedish designer Emma Lundgren invites you to blend past and future by constructing a future folklore hat for Tokion Magazine Reincarnation Issue 2009. Mixing old tablecloths and shiny boat materials, reassembling them together like a puzzle. By combining classic Scandinavian design symbols with East London club-culture vibe, Lundgren updates folklore fashion with her signature ‘more is more’ style.
A creative project founded by La Fortuna Studio in collaboration with emerging designers who are defining the sustainable future of avant-garde fashion, luxury and craftsmanship.
Protect your head and save our planet with a Midsummer-wreath made of recycled jars with seasonal flowers preserved inside them.
Design based on the preserved village townhouses in the Swedish Museum “Skansen.”
An interpretation of the lifestyle and fashion of London fixed gear bikers. It responds to their desire to express their personality through embellishment and decoration.
Through my exploration into this sub-culture, I became fascinated by the way fixed gear cyclists represent their lifestyles and personalities. Function and fashion come together to form identity ” coloured bicycle components and details are carefully picked to match their clothing and character. My challenge was to build a fashion concept the same way they build their bikes.
I’ve created new ornamentation for the young at heart. They’re wearable, fun, art pieces with a functional twist appealing to the contemporary people with a desire to express themselves.
Colour exploration and narrative.
Design theme for exhibition at London Design Week 2010
for Dazed and Confused
“Emma Lundgren isn’t afraid to shirk away from educating herself as she is about to embark on an MA Textile Design course at the RCA having already studied at Central Saint Martins and Beckman’s School of Design in Stockholm. Despite gaining experience in various commercial textile and print projects as well as winning a few awards along the way, this designer is still keen to learn and hone in on her particular type of reconfigured folkloric aesthetic.”
Future Folklore is a hand-crafted folklore collection for the future, by combining time-honoured Swedish tradition, with contemporary East London flavour. I appropriate classic Scandinavian design symbols and motifs such as lego, cross-stitch and dalahorses. I redesign them by mixing old wall hangings and tablecloths with shiny plastic materials, strong colours and oversized accessories, so the feeling of past and future works together. My challenge has been to build up different layers allowing people to add, subtract, mix and match the different pieces according to their own personal taste. ‘More is More’- it is a game between old and new the customary and the extraordinary. It is a new generation fashion puzzle!
Bright colours in general are something that usually do not occur in eco- design, and overall people have an idea of eco-design to be muddy, dull and colourless. I wanted to prove the opposite, with a playful, strong confident collection in optimistic recycling theme, where all prints are printed on recycled scarfs. Strong colours that radiate confidents and optimist and suits the fashion-forward consumers that is brave in choice of composition and colours, in a new traditional way.
Future Folklore Print
Mixing time-honoured Swedish tradition, with contemporary East London flavour, I appropriate classic Scandinavian design symbols and motifs such as lego, cross-stitch and dalahorses. I redesign them so the feeling of past and future works together in a playful design for the young at heart with a passion for tradition.
Typography integrated into fashion.
Inspired by the way animals use colour to camouflage themselves in nature.